Inside the Life and Career of Rajesh Joshi, Founder of Chariot Media

A Delhi advertising entrepreneur who says he has spent more than two decades in media planning and brand promotion, and who was named Big Impact Creator of the Year 2025 by BIG FM.

Key Takeaways

• Rajesh Joshi is the founder and owner of Chariot Productions Media Pvt. Ltd., an advertising agency in New Delhi that operates as Chariot Media.

• The agency describes itself as a "360-degree" shop offering media planning and buying across television, radio, print, outdoor and digital, and says it holds Indian Newspaper Society (INS) accreditation and registrations with the Indian Broadcasting Foundation (IBF), Doordarshan and All India Radio.

• In April 2025, Joshi received the Big Impact Creator of the Year award at the Delhi NCR edition of the Big Impact Awards, organized by BIG FM.

Rajesh Joshi works in a corner of the advertising industry that rarely makes headlines: the planning, buying and placement of media across newspapers, television, radio, outdoor and digital channels. As the founder of Chariot Media, he runs an agency that sells brands a single point of contact for campaigns across all of those channels.

Joshi says he has more than 20 years of experience in advertising and communications. Public information about him is limited, and most of it comes from the agency itself and his own professional profiles, so this profile sticks to what he and the company say about themselves, along with the award that gave him his most visible moment of recognition.

So who is Rajesh Joshi, and what does Chariot Media actually do? Here's what is publicly known.

Joshi's early life and education

Joshi is based in New Delhi, where, according to his own professional profile, he attended Aurobindo Vidya Mandir for school. Details of his later education and early career are not publicly documented, and he has not, in the sources available, given a detailed account of the jobs he held before starting his own agency.

Founding Chariot Media

Joshi is the founder and owner of Chariot Productions Media Private Limited, a registered private company that trades as Chariot Media. The agency is based in New Delhi's Indian National Capital Business Hub.

The company's public materials describe a full-service model: media planning and buying, media releases, brand promotion and creative strategy delivered across television, radio, print, outdoor and digital. Its pitch is that clients get one team coordinating every channel, rather than hiring separate specialists for each.

The agency also lists a set of industry credentials. It says it is accredited by the Indian Newspaper Society, the body that governs advertising agencies' dealings with newspaper publishers, and registered with the Indian Broadcasting Foundation, Doordarshan and All India Radio. These registrations are the kind of paperwork that lets an agency book and bill advertising with those media owners, and they can be confirmed with the organizations concerned. The company has not publicly disclosed its founding year, revenue or headcount.

Digital and data

Joshi has said in public posts and company materials that he sees digital as part of a combined media mix rather than a replacement for traditional channels, and that campaigns should be planned and adjusted using audience and performance data. As with most agency claims of this kind, there is no independent evidence in the public record about how that approach performs for clients.

Clients and campaigns

Chariot Media says it has worked with national and international brands across consumer goods, retail, financial services, healthcare, education and government communications. The only specific campaign the agency has publicly highlighted is one for the jewelry retailer PC Jeweller, which Joshi has described on social media as a storytelling-led brand film. A fuller client list is not publicly available.

Big Impact Creator of the Year 2025

On April 3, 2025, Joshi was named Big Impact Creator of the Year at the Big Impact Awards, an event organized by BIG FM, the radio network owned by Reliance Group. The Delhi NCR edition was reported as the third season of the awards, with roughly 30 individuals and organizations honored. Announcements of the win were published across several news outlets in early April 2025, and appear to originate from a shared announcement rather than separate reporting.

In remarks following the award, Joshi said impact is never the work of one person, and credited his team, clients and the wider industry.

Readers should note that industry awards of this type are generally organized and promoted by the event's sponsor, and that the selection process (described as combining research, perception surveys and business evaluations) has not been independently audited.

Leadership style

Colleagues and the company describe Joshi as a hands-on founder who stays closely involved in campaigns. In a LinkedIn post, he has said that early in his career he leaned toward complicated concepts and big words in an effort to impress clients, and later concluded that simple, relevant messaging performs better. That is a personal reflection rather than a documented career milestone, but it reflects how he presents his own approach.

Joshi's online presence

Joshi maintains personal and company profiles on LinkedIn, along with several company websites and a Medium account run under the Chariot Media name. These are the main places where his views and the agency's work are described.